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LEVEL 50

BUILD YOUR OWN ECOMMERCE

FAST FORWARD TO ECOMMERCE SUCCESS

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Many businesses work with expensive external ecommerce agencies. They never learn the skills to manage their own ecommerce. So everyone else makes money on their ecommerce, except for the business itself. You want your business to have the internal skills and capabilities to manage your ecommerce, because you know your brand, your internal capabilities and your market offering better than anyone else.

MASTER YOUR ECOMMERCE

SOLUTIONS TO FIT YOUR BUSINESS ENVIRONMENT, YOUR TEAM AND YOUR BUDGET

Strategy & Financial Modelling

Strategy & Financial Modelling

Build a clear understanding of your opportunity in the market. Consider own brand -vs- marketplace, click & collect, and the relationship between your ecommerce and your offline retail. Understand how to build ecommerce financial models, including gross and net margins – and key metrics such as minimum basket value and free shipping thresholds.

Website User Experience

Website User Experience

Know the platform questions to ask to find the right platform which can grow with your ecommerce. Adopt the right mobile and desktop interface and user experience including navigation, breadcrumbs, filters, sorting, category and product pages, search, contact and checkout. Create the right ecommerce design for your brand which complements your offline brand, and is tailored for local cultural expectations.

Marketing & Channel Management

Marketing & Channel Management

Learn how to find the right agencies whether local or abroad. Understand how to manage agency performance. Understand the interplay between different channels such as PPC, SEO, social, affiliate and email. Learn how to maximise return on investment across different channels.

Data & Optimization

Data & Optimization

We show you how to build a custom-built data studio showing all the critical ecommerce metrics for your business. Make informed decisions about agency performance, channel performance, website performance and where you should spend your budget. If you already have an ecommerce site but conversion is low, we will work with you to build a Conversion Driver plan and timeline.

Training your Internal team

Internal Resources

Identify the critical internal roles needed at each stage of your ecommerce journey. Source the right candidates with the right skillsets you need. We can manage and teach your internal team if needed.

Managing external Agencies

Agency Incentives & Contractual Framework

Create the right incentives to maximise performance. Ensure the contractual framework for website and marketing agencies protects your spend, your assets and site performance.

TRAINING YOU TO MANAGE YOUR ECOMMERCE

TAKE CONTROL AND MAKE KEY DECISIONS

We work with your executives and your team to build your ecommerce skills.

You’ll also learn all the skills needed to build and manage your ecommerce long term. So you can make the key decisions, and you can drive your ecommerce performance. You won’t have to rely on external advisors forever.

We review the data and your options with you on calls and seminars. So you can understand the evaluation and decision-making process and quickly start making key decisions yourself.

CLIENTS

CASE STUDY

FULL 360 ECOMMECE MANAGEMENT FOR LEADING ONLINE RETAILER

UNLEASH THE POWER WITH IN

VIRTUAL

June 3-6, 2021

Embark on January -6 days LIVE with Tony in a visual, supportive environment of total immersion! At Date With Destiny, you won’t simply discover who you are you will decide and create your own life-changing experience. Contact with your ultimate purpose and ignite your passion to achieve the ultimate vision of your life, career, finance, …

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ABOUT

WHO WE ARE

James Hardy

James is the former Head of Europe for Alibaba. He is an authority on online growth strategies, focused on developing ecommerce environments. He also co-founded Europe’s largest ecommerce exporter to Asia, an award-winning, high growth platform used by some of Europe’s largest companies.

Julie Call

Julie is American and has worked in ecommerce for the past 20 years. Companies she has worked for include Time Inc., Netscape, Subaru and Travelocity.

Harvey Bahia

Harvey Bahia has over 10 years experience in eCommerce and digital marketing. Former Head of Marketing for Chemist Direct, UK’s largest online pharmacy. Experienced in developing and launching new brands and specialised in China Cross-Border eCommerce.




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